Paragard
AD: Hannah Taylor CW: Melissa Pskowski
From the fall of 2021 to the summer of 2022 I had the opportunity to work on the women’s health brand, Paragard. At my time on the brand I helped to launch their TikTok ad program, their influencer program, as well as helping to update both their DTC and HCP websites with their new “Your Hormones Not Ours” branded campaign.
Social
In 2021 Paragard decided to lead with boldness, and hit their target audience in the social spaces that we saw young women flocking to; TikTok. This new platform for the pharma world came with it’s challenges, but the use of our influencers tipped this campaign over into a project that our clients loved and couldn’t get enough of.
Website
In 2022, I helped to get both Paragard’s DTC and HCP sites updated with our new retouched imagery that allowed our “Your Hormones Not Ours” campaign to shine.