https://www.hannahtaylorad.com/work daily 1.0 2026-10-01 https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1691251398856-DCSR0Y05CKGD8EEZIW8C/Sunosi_Media.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1691251428525-KE3F687WP72RYIESLHIU/Mounjaro_Media.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1691251506098-BWYCZWOO84VC4V2FA4RN/paragard_Media.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1691251568775-X3P7YJFT7IK75D6ORLGN/WhatIf_Media.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/9ef22543-0828-4e24-9059-c66aa1e0d7c7/website.png PORTFOLIO - Website In the summer of 2020, as the pandemic kept us all at home, the Sunosi team was hard at work redesigning our website. Our client’s main focus was functionality and SEO to drive users towards our Daytime Sleepiness quiz and CRM program. Our creative team’s focus was on integrating our branded Amazing Things campaign and working with our XD teammates to design a thoughtful DTC experience for our patients. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/8ba49b09-35a8-4e28-8999-9c6bc5c52285/Emails.png PORTFOLIO - CRM Program Following our website overhaul, in the spring of 2021 we set out to create a two path CRM program for a more personalized experience for our patients and their caregivers. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/888480f1-2af4-4df1-9a88-4e775f743b8a/Social.png PORTFOLIO - Social Social was the backbone of our brand. Our clients saw the value in allowing us to run with our creative and follow trends more than any other brand that I’ve worked on. Flat out, we were able to have fun in pharma social, and that is a feat in and of itself. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/f6012f23-9ae6-4319-84bf-9a9601400469/Screenshot+2023-08-05+at+2.23.23+PM.jpg PORTFOLIO - Animated Banners As a digital forward brand, banners were a key factor for our data driven client. With a strong targeting model we were able to speak to each segment of our demographics and provide a new and fresh look with each iteration. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/51e8b255-8daf-42fe-bf84-c3d2a82160b6/ADKT_Eyes.png PORTFOLIO - Unbranded Our unbranded work mainly consisted of social, pandora spots, and native text ads to drive patients to learn more about EDS. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/8b1e29d1-9eea-42b9-97f0-932a9db79cd9/SOCIAL_MOCK.png PORTFOLIO - Social Facebook and Instagram social has been a key part of pharmaceutical advertising for a few years now, and we’re currently seeing a new player enter the field, TikTok. Lilly took on the challenge that is TikTok in the beginning of 2023 as we launched Mounjaro on the platform. Following the TikTok launch our clients decided to take our messaging to Reddit as they saw a unique and growing type 2 diabetes community there. Our work on social platforms continues to be the main driver to our website and our highest performing work. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/48f4e6dd-93e2-49ae-bf46-a316ae386e7c/Web_laptop.png PORTFOLIO - Website After our Now Approved campaign hit it’s expiry date, My partner Melissa and I jumped at the opportunity to transition our website into our branded campaign. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/76bc0ac6-7aa1-44d7-bd2e-435b65b2750a/Screenshot+2024-01-08+at+11.20.46+AM.png PORTFOLIO - TV Poolouts In the fall of 2022 our creative team began the process of creating poolout characters for TV. We stuck with our character, Judy, through the whole process; building illustration boards, gathering feedback through testing, and getting to sit in on the final edit of the footage that you can see live today. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/aaa9a19d-071f-4c44-8333-d1fc7ab80494/Images.png PORTFOLIO - Campaign Imagery Our campaign imagery has been a key part in setting the tone for our branded campaign. I’ve had the opportunity to lead the campaign libraries and retouching for both of our shoots in order to bring to life the amazing images captured. I have also lead the drive for selecting how this imagery is utilized throughout all of our tactics . https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/7678a831-fad2-43dd-b29b-c3eb7f6db33b/Social.jpg PORTFOLIO - Social In 2021 Paragard decided to lead with boldness, and hit their target audience in the social spaces that we saw young women flocking to; TikTok. This new platform for the pharma world came with it’s challenges, but the use of our influencers tipped this campaign over into a project that our clients loved and couldn’t get enough of. https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/90c1df7d-dc87-4d55-8059-d356d63b60c7/website.png PORTFOLIO - Website In 2022, I helped to get both Paragard’s DTC and HCP sites updated with our new retouched imagery that allowed our “Your Hormones Not Ours” campaign to shine. https://www.hannahtaylorad.com/student-work daily 0.75 2024-01-08 https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1543466760252-2K6L3VVH78TAXE68XJ4J/logoswebsite-02.png STUDENT WORK https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1551924036227-1L7FYF6Z5QMFNAN6H4NA/logoswebsite-12.png STUDENT WORK https://images.squarespace-cdn.com/content/v1/58dbe45a2e69cf36034096c1/1554920221601-MX5AZXPWK9TVFKIHP18Z/logoswebsite-09.jpg STUDENT WORK 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